Contact: Tom Powell tom.powell@duke.edu
Sponsor: Fuqua Marketing Club
Where: Fuqua School of Business
Why:
The Fuqua Marketing Club would like to invite everyone from the Duke graduate community to attend the 3rd annual Duke Marketing Conference. Measuring and understanding the effectiveness of marketing campaigns is increasingly important in today’s business environment. Join us as we explore the development of marketing metrics and how they connect to a sound marketing strategy, lessons that will be useful in just about any non-profit, governmental, or business organization.
The 2008 Duke MBA Marketing Conference is entirely organized by Fuqua students and is focused on uniting leading marketers and innovators in cutting-edge marketing strategy.
Keynotes:
Johnson & Johnson
Lenovo
Guest presentations:
McKinney Silver
American Express
Unilever
Embarq
And others...
Faculty Presentation by:
Chris Moorman, Sr. Professor of Marketing
http://mbaa.fuqua.duke.edu/mktgclub/2008mktgconference.html